Saturday, August 31, 2013

Beverages: An Inspiration For Security Success

Our work as providers of perimeter security solutions takes us into many realms of business, from commercial to industrial, military and more. One of the industries that has required our expertise over the years is the beverage industry - the subject of today's blog post.

Coca-Cola truck which caught my eye in Colombia USA
A reminder of how the beverage industry plays a part in our business

primarily means a drink of course but it could be anything from a carbonated soft drink to a glass of wine, cider, lager or even a tot whisky. The beverage production and consumer market today is nothing short of a global phenomenon. Let's look at some statistics ....

Five years ago the global beverage industry was valued at $1.4 trillion US Dollars and this year is expected to rise to around $1.6 trillion USD. The largest share of that market is accounted for by Europe with the USA not far behind. For more detailed information you can visit this page at

It may not be long, however, before the balance of consumer sales changes. In developing economies (eg. Eastern Europe, Latin America and Asia Pacific) significant lifestyle changes are taking place and many people are enjoying rising income levels. Experts predict that these markets will soon account for an increased demand from food and beverage producers.

The current popularity of whisky is a good example of this new trend. Over 1 billion bottles of whisky (of all types) were shipped worldwide last year with a value in consumer sales of around $6 billion USD. What's more, drinkers are becoming more discerning ... not only did James Bond sip a Macallan single malt whisky instead of a shaken-not-stirred Martini in the last Bond movie (Skyfall) but whisky drinkers in Asia and the United States have started to develop a taste for the more expensive brands.

Again a few statistics are of interest here .... single malt whisky sales worldwide have increased by a staggering 190% in the last 10 years (an estimated £778m last year alone). A contributing factor may well be that 3 years ago China officially recognised that a bottle of whisky could only be labelled 'Scotch' if it had been produced in Scotland. With our Head Office based in Scotland we were naturally delighted to learn about this recognition; also one of our more local clients is a premium whisky producer :)

So where do all these statistics lead? A greater demand for effective perimeter security! The anticipated increase in consumption of beverages in developing countries over the next few years will undoubtedly result in a growth of organized manufacturing with advanced processing systems, distribution and retailing facilities. All of these facilities will need good security - from electric perimeter fencing to microwave detection sensors, cctv management and more. So opportunities for companies such as ours will increase and, given our experience in the beverage industry to date, we are ready for the challenge!

Distribution warehousing in particular will provide a significant focus of attention for effective security and our Flexiguard™ Warehouse System could provide the ideal solution. Click here to read about how it was installed to protect the roof and walls of distribution warehouses the size of a football pitch for the Next group in the UK, including a rather unique modification.

Some of the beverage producers who have installed our security systems over the years include:
Coca-Cola, Carlsberg Denmark, Whitbread, Chivas Bros, Interbrew

Other blog posts connected with beer and beverages:  Tankard Tales   Beer Connects To Security

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